Client
Impulstar is 5-a-side football tournament for players 14-16 years old bringing together teams from. all over France and abroad. A pioneer of the genre, Impulstar's mission is to offer adolescents the opportunity to showcase their talent in front of professional players, coaches, singers and a greater community
Challenge
FutureBrand was challenged with the reinvention of a deeply and emotionally invested brand. The Impulstar tournament existed for the past ten years within the Impulstar community, bringing real and extraordinary stories to life. Sports equipment, their website, social networks, vehicles, tv savvy and more, the new brand had to meet sharp aesthetic style expectations in order to seduce professional footballers, artists, influencers, young players and the public.
Solution
The IMPULSTAR identity is built with the 5 branches of the “fire” kanji: “Huo”. These 5 branches are the 5 “five a side” players uniting to kindle together the flame of their talents. It embodies the passion and the positive energy of young football generations. Always in action, it allows the ones who dare to shine and nurture their flame, an opened soul towards talent
